Tobold asks the question when will WoW go free to play and how that might be implemented. Blizzard has certainly learned the lesson all good gym owners know– the neglected subscription is the ticket to success. Who among us hasn’t joined a gym or health club with a monthly fee and ahem how shall we say… neglected to make full use of it?
I have no idea what the average is, but it must be a significant percentage of members continue to pay but, even with the best of intentions, stop going to the gym regularly or at all. Call it guilt, call it taking a wee break, call it preserving your access should you want to play, it’s still recurring income.
Blizz may get there, but I don’t think they’ve lost enough people to justify going F2P yet.
For other games that, in Tobold’s words, don’t justify a subscription when compared to many players’ level of interest or commitment, F2P is just the ticket. DDO, LotRO and now STO are three that have come back on my radar specifically because they went free to play. Being able to match my spend with my level of enthusiasm and or time commitment is a boon to me.
Even with a traditional sub though, in theory I could maximize my return on the sub by consuming as much content as my time budget would permit. If I were only interested in the leveling game in SWTOR, and played obsessively since launch, I might have consumed all the storylines for all the classes/factions by now. I could see SWTOR going free to play at some point following the path others have taken– pay for fluff, utility items, progress enhances and or access to content areas/modules for progression.
Eve however remains the anomaly. One can legally buy characters, and effectively in game currency as well, but one cannot buy progression. Eve progression is skill based and skill training is time based. The only way to continue to progress is to continue to subscribe.
So why doesn’t Eve just sell time?
If I really want to spend the next year working through a skill training plan (not an unheard of amount of time) why not let me buy the time now, apply it to those skills I want to train and be done with it? If I’m going to spend $180 to learn to fly a Titan, why spend it over twelve months?
One of Eve’s major barriers for new comers is never being able to catch up skillpoint wise to friends who have played much longer. Granted that progression can go in any number of directions, but to switch from a hardcore miner industrialist to a 0.0 capital ship pilot would take a very long time.
Seems like a natural progression for Eve. Eliminate subscriptions, sell a time equivalent for skill training, or just skill points out right to be applied to skills of a players choice, make that freely tradeable like PLEX and you would have the most flexible model in the universe. Players could truly exchange time for money in whatever proportion they wish.
Earn isk by playing, purchase training and it’s truly free to play. Buy isk or training and your time budget is preserved. Of course the one element that likely prevents this from upsetting the games balance is that to survive in Eve, you still need to learn how to be a good pilot. Something that you just can’t buy.