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SyFy Channel

16 Mar

SyFy Channel? Fayl.

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17 Comments

Posted by on March 16, 2009 in Uncategorized

 

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17 responses to “SyFy Channel

  1. Hudson

    March 16, 2009 at 2:47 pm

    Wow, that is really really stupid

     
  2. teaspoontimes

    March 16, 2009 at 2:51 pm

    I like it. Short and sweet. Here’s another fayl:
    http://teaspoontimes.wordpress.com/2009/03/14/side_effects/

     
  3. p@tsh@t

    March 16, 2009 at 2:56 pm

    Don’t get me started on the tag line “Imagine Greater” either…

     
  4. Scott

    March 16, 2009 at 3:43 pm

    As if most Americans don’t have enough trouble already with spelling… by all means, continue dumbing down the US citizens.

     
  5. p@tsh@t

    March 16, 2009 at 3:50 pm

    Heh. My wife and I were expecting “Skiffy” yet they still managed to let us down.

     
  6. Isaac

    March 16, 2009 at 5:49 pm

    I registered SyFyL.US based on the obvious pun… and put a forum there to discuss it, too. (no ads – I’ll make no money on it – just thought it would be nice to have a place to talk about it…)

     
  7. Wilhelm2451

    March 17, 2009 at 8:59 am

    Welcome to marketing anxiety. I am sure somebody was really worried that they could not trademark SciFi, so “The SciFi Channel” would ever be, in their mind, a description, not a brand.

    Now they have a brand. They may learn to appreciate that a description might have been sufficient.

    Or they may not. Probably not. Nobody is going to stop watching the channel based on the name. Any decrease in viewership will be blamed on crappy shows, and any increase will be accredited to better brand awareness.

    May all your prophecies be self fulfilling.

     
  8. p@tsh@t

    March 17, 2009 at 9:21 am

    Well, that’s the odd bit. They’ve already got a slough of registered trademarks in various incarnations of their logos with words, etc. (though not the mere words “Sci Fi”).

    e.g., http://tess2.uspto.gov/bin/showfield?f=doc&state=4006:rv3nmd.4.23

    And they’ve had those for quite a few years… boggle.

    Tastes like New Coke to me…

     
  9. Wilhelm2451

    March 18, 2009 at 6:15 am

    True, they can trademark logos of all sorts, but to get the actual words, they cannot use words that are accepted as common usage, and I think Sci Fi is, if I look at the signs on the end of the aisles of the used book store across the street.

    So, as we all learned when we got something like a “Lite Brite” (or worked for any number of Silicon Valley companies) trademarked names are often guides to poor spelling skills.

     
  10. p@tsh@t

    March 18, 2009 at 8:45 am

    Or the king of them all, Toys [backward R] Us.

    Sci Fi is probably merely descriptive an unlikely protectable unless its taken on secondary meaning in connection with the goods or services that SFC provides. The tm or sm would give them control over the words in all instances per se, only a right to effectively exclude others from using them in a way that would result in a likelihood of confusion in the mind of the consumer.

    So while their brand identity may be very high even though their name (without more) isn’t protectable under trademark, they probably have little ability to exclude others from using Sci Fi in a way that might result in a substantial likelihood of confusion to the public.

    Probably not a high likelihood in the bookstore sign instance, but potentially so with another provider of tv content or similar producst or services (e.g., “XYZ, your Sci Fi channel” or even Speedy Muffler v. Speedy Dry Cleaners).

    So which is the bigger fail? The branding decision they made when they launched or the rebranding decision now? I vote for # B.

     
  11. Marchosias

    March 18, 2009 at 11:54 am

    Dumbest thing I’ve seen in a long time from corporate toadies. And I agree, #B is epic fail. SyFy looks like it would be pronounced like a yappy “FiFi” dog. Bleh.

     
  12. Wilhelm2451

    March 19, 2009 at 7:55 am

    I saw this over at Broken Toys:

    “We couldn’t own Sci Fi; it’s a genre,” said Bonnie Hammer, the former president of Sci Fi who became the president of NBC Universal Cable Entertainment and Universal Cable Productions. “But we can own Syfy.”

    Fine, own it. I’m not sure anybody else wants it!

     
  13. idbug

    March 23, 2009 at 10:23 pm

    wow. wow.

    I’m all for shortening stuff if it makes sense or says something (my screen name is short for “I debug”). But how difficult is Sci-Fi? It says what it is (supposed to be). WYSIWYG. Nice.

    I thought the name change was just a (really bad) joke. But apparently “Sci-Fi” was too complicated a name, and they have to dumb it down. I guess this fits right in with all the disappointing crappy “original movies,” and the “reality shows” that feature people playing video games, that are crowding out the decent stuff.

    I’m depressed now.

     
  14. save Sci Fi

    March 24, 2009 at 9:51 am

    The better description was used that the real reason for the name change is Bonnie hammer does not want the channel beibg assiciated with “GEEKS that lives in basements nd watch Science fiction. She does not like “Geeks” funny to me the program about GEEKS called Big Bang Theory beats every show ever shown on her new soon to be known SYFY channel. Intersteing this word in Polish has one meaning that is the “smell of sewage”. Funny Hammer thinks it is better to be identified with sewage (the smell of it) than Science Fiction viewing GEEKK. Go figure?

     
  15. save Sci Fi

    March 24, 2009 at 9:59 am

    The better article was used that the real reason for the name change is

    http://www.tvweek.com/news/2009/03/sci_fi_channel_aims_to_shed_ge.php

    Bonnie Hammer does not want the channel being associated with “GEEKS that lives in basements and watch Science Fiction. She does not like “Geeks” , funny to me the program about GEEKS called Big Bang Theory beats every show ever shown on her new soon to be known SYFY channel. Interesting this word in Polish has one meaning that is the “smell of sewage”. Funny Hammer thinks it is better to be identified with sewage (the smell of it) than Science Fiction viewing GEEKS. Go figure? (sorry my dog hit enter before I edited my comment)

     
  16. Gregg T.

    July 25, 2009 at 1:03 pm

    Some Generation Y’er has just made the channel into something for the goo brained. Improving it? It is now at the level of whale crap on the bottom of the ocean. I saw the picture of the dweeb who is responsible for this crock of BS and I understand. A corporate drone with nothing better to do than screw things up and mold it into his image. Your quality of programming has now joined the whale crap. It went from interesting to beyond the geek mentality of the single IQ’er. Self proclaimed “saviors” just can’t help trying to make everybody else like them. Tell corporate boy he could fuck up a wet dream and he has.

     
  17. jesse guerrero

    August 30, 2009 at 4:34 pm

    I think that sy fy is realy good show, but do not repet the new things that they show . I say that all actors are grat and thank them for my amagination too think up all new show’s for me too see. Thank you for the time and deadacation on the show,too all god bless you all.

     

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